Friday 18 May 2012

The Logos Of Abercrombie And Fitch Convey A Sense Of Casual, Comfortable, And Simple Style


abercrombie and fitch logo
The three logos of Abercrombie & Fitch, Hollister, and American Eagle Outfitters all convey a sense of casual, comfortable, and simple style. All three share an animal like logo. Hollister’s logo is a seagul and the image it is trying to give off is a surf/rock kind of look. When you see Hollister’s photography, commercial, and ad’s it makes you think of summer, and also makes you look forward to it. On the other hand Abercrombie & Fitch give off a very casual, and elegant look. It’s logo is a symbol of a moose. Their photography are usually in black and white, and the models are all in very good shape, and because of that they tend to wear less clothes. American Eagle Outfitters logo is an eagle of course and it’s clothing also give off a casual look, but also a very comfortable look at the same time. All three are made with great quality in fabrics and style.

abercrombie and fitch logo moose
Today, A&F is earning great respect now in their products that embrace by fashionistas. Let’s take part on how A&F start. Abercrombie & Fitch (A&F) is an American clothing retailer encompassing five brands: The namesake flagship Abercrombie & Fitch, abercrombie kids, Hollister Co., RUEHL No. 925, and Gilly Hicks. Stores operate in the United States, Canada, the United Kingdom, Tokyo and Dublin. Founded on 4 June 1892 by David T. Abercrombie, A&F had been an outfitter of sporting and excursion goods. It struggled financially from the late 1960s until it was purchased by The Limited in 1988 and repositioned, under the management of Michael S. Jeffries the current Chairman & CEO, as the “Casual Luxury” lifestyle brand in present day.

In a huge decade of being productive as one of the top designer clothes producer, Abercrombie & Fitch has mark its name in line with some other designer brands like Ralph Lauren, DKNY, Guess, Burberry, etc. A&F was emphasize the new wave and style of their products which actually hit on the taste of teenage and young adults. Abercrombie & Fitch has full network in all major fashion cities worldwide. It indicates also that A&F is productive on their sales at online markets like in Designer clothes online.

These three logos of clothing brands, who seek the ages between 16-22 try and convince it’s consumer’s that if they buy their clothes, then they could look like the models of the brands they choose. They may also make you feel and think that if you wear their clothes you will look classy, and also feel a little more confident in the way you look and promote yourself.

All three clothing brands each sell different varieties of products. For example, each sell perfume, skin care, chapsticks, and bathing suiets. American Eagle Outfitters on the other hand sell under garments, and also pajamas, and socks… which are different from the other two brands of clothing. This line of clothing is called Aerie. So if you ever want to look for a clothing brand that has a touch of elegance, style and class, but also sell personal items, then these three brands are deffinently the place to look.

Trading on its century-old name, Abercrombie & Fitch (A&F) sells upscale men's, women's, and kids' casual clothes and accessories -- quite a change from when the company outfitted Ernest Hemingway and Teddy Roosevelt for safaris. A&F operates some 1,100 stores in the US, Canada, and Europe, and also sells via its catalog and online. Its carefully selected college-age sales staff and use of 20-something models imbue its stores with an upscale fraternity house feel. A&F runs a fast-growing chain of some 525 teen stores called Hollister Co., and a chain targeted at boys and girls ages seven to 14 called abercrombie kids. Its just-for-women brand, Gilly Hicks, launched in 2008 and has about 15 stores.

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