Abercrombie & Fitch apart from its original concept are now classified more or less on the basis of age and are marketed through its subsidiaries which work under the Abercrombie brand. The first one is abercrombie which uses classic cool theme and caters to age group of 9 to 14. The next is Hollister Co with So Cal theme catering to age group of 16 to 25. Under this it also offers personal body care line. The third is RUEHL No. 925 which uses Greenwich Village as its theme. This line is meant for age group of 25 to 35. Leather purses and bags for women also come under this brand. The latest concept from Abercrombie is Gilly Hicks using Down Under theme. It consists of lounge wear and underwear for women. It came out with exclusive garments like logo T-shirts, cargo pants, and accessories which became a style symbol and a must- have in the wardrobe of young people. The stores too became an attractive place to visit with blaring popular music and trained sales staff.
When we talk of fashion and fashion clothing the first name that comes into our mind is Abercrombie. One of the oldest fashion houses in the world Abercrombie had got its fame for designing some rugged sports and camping gear wear way back in 1890s. The founder of the Abercrombie brand was David Abercrombie who started Abercrombie Co. By 1900 Abercrombie was joined by Ezra Fitch and became Abercrombie & Fitch. Till 1960s Abercrombie & Fitch was producing hunting and fishing apparels and gears. Its high quality product was extremely popular with men. Some famous names like Teddy Roosevelt, Charles Lindbergh, and Ernest Hemingway sported Abercrombie Fitch brand. Hunting as a sport lost its popularity by 1960s and Abercrombie & Fitch had to recreate its product line. After a few setbacks, by 1992 Abercrombie & Fitch bounced back with a complete new clothing line which appealed to the younger generation and young adults.
Abercrombie and Fitch offers accessories like bags, belts, bikinis, footwear, and hats. Abercrombie & Fitch is more than a fashion statement; it is a life style adopted by the young generation. It has stores in Canada and coming up with European outlets. They have millions of customers ready to buy their apparels with sophisticated Abercrombie logo.
As with men Abercrombie comes up with a range of women apparels catering to the young generation. It has womens coats, dress, hoodies, jeans, pants, polo, T-shirts, tops, and skirts. The jeans and skirts have the typical rugged and worn out looks. The jeans are low waist with skinny fit or flare.
The clothing line is currently one of the most popular brands out there. Unfortunate for most, it is also one of the more expensive lines. Parents of teenagers and children know all too well that their kids are oblivious to the costly nature of most fads. However, thrifty consumers can find ways to purchasing inexpensive Ed Hardy clothing without spending a fortune doing it. The easiest way to find cheap brand name clothes is by shopping off season. You can purchase Ed Hardy swimming trunks and flip flops for a fraction of the price at the end of the summer season. The same goes for buying hoodies and sweatshirts at the end of winter. At the end of each season, stores put those clothes on clearance.
Tuesday, 27 December 2011
Wednesday, 21 December 2011
Why Does Abercrombie Jacket Famous Nearly Everywhere?
Jackets are always in style and fashion, they have never been faded out from the fashion scene. People feel comfortable and stylish while they are wearing jackets. These are not only part of garments which help in keeping you warm in the winter season, but they also help a lot in adding beauty, style and sophistication in your overall look. If you are also one of those people, who love to pick the best and most trendy jackets, then you should get your hands on Abercrombie jackets. The jackets of Abercrombie are designed for men belonging to different walks of life. They have never been specified for men who belong to a specific profession.
Abercrombie jackets are famous nearly everywhere. This American brand has been the favorite of everyone since the day it was first launched in the year 1892 in Manhattan. The quality they give in their jackets and products is unparalleled and has been consistent from years. They give the best leather and fur jackets for men. It gives you pleasure to know that the thing upon which you have spent your money was worth it and this is the case when you buy an Abercrombie Fitch jacket as it is worth the money. The quality of the fabric is so fine that you can feel the purity of it.
Abercrombie jackets have always been in the fashion. It never gets outdated. Any man who wears an Abercrombie Fitch jacket is supposed to be a stylish and decent man. These jackets can fit any men and can make one look charming yet fashionable. They are designed decently as they may suit at any place or occasion. You may find a number of great jackets in the collection that they produce from time to time with great variety and style. Abercrombie jackets have created a trend that is most unlikely to get faded away with time as the popularity of these jackets is increasing with the passage of time.
The colors of these jackets are fast and even on washing them, they are not faded. You will see that the fabric, which is used in the manufacturing of jackets, is highly durable. It means that Abercrombie and Fitch gives importance to keep up the quality standards and this is the reason, why their customers have been transformed to loyal customers. These jackets are available in different colors and it helps you, in selecting the one of your own choice. If you are also one of the fans of Abercrombie jackets, then you can easily purchase one for yourself, from Abercrombie and Fitch outlet or you can also buy them, over Internet.
Abercrombie jackets are famous nearly everywhere. This American brand has been the favorite of everyone since the day it was first launched in the year 1892 in Manhattan. The quality they give in their jackets and products is unparalleled and has been consistent from years. They give the best leather and fur jackets for men. It gives you pleasure to know that the thing upon which you have spent your money was worth it and this is the case when you buy an Abercrombie Fitch jacket as it is worth the money. The quality of the fabric is so fine that you can feel the purity of it.
Abercrombie jackets have always been in the fashion. It never gets outdated. Any man who wears an Abercrombie Fitch jacket is supposed to be a stylish and decent man. These jackets can fit any men and can make one look charming yet fashionable. They are designed decently as they may suit at any place or occasion. You may find a number of great jackets in the collection that they produce from time to time with great variety and style. Abercrombie jackets have created a trend that is most unlikely to get faded away with time as the popularity of these jackets is increasing with the passage of time.
The colors of these jackets are fast and even on washing them, they are not faded. You will see that the fabric, which is used in the manufacturing of jackets, is highly durable. It means that Abercrombie and Fitch gives importance to keep up the quality standards and this is the reason, why their customers have been transformed to loyal customers. These jackets are available in different colors and it helps you, in selecting the one of your own choice. If you are also one of the fans of Abercrombie jackets, then you can easily purchase one for yourself, from Abercrombie and Fitch outlet or you can also buy them, over Internet.
Monday, 19 December 2011
Which Brand Is The Oldest Outfits Brand?
abercrombie-and-fitch-outfits |
In 2008, a ChangeWave survey revealed that Abercrombie was the store that consumers were most likely not to shop at again in the future. OVerall the biggest objection expressed by these consumers was to the company’s image and the moral message it projects. OVerall the biggest objection expressed by these consumers was to the company’s image and the moral message it projects. They are in a large number and there is something for every individual within their meticulously completed pieces. They have got very worthwhile selections on basic looks that offer an all-time look. They supply typical tops for kids, women and men. These come in every size plus they are definitely a genius work of creative designers. They’ve lovely hoods and sweats for the young at heart and these come in several prints. Abercrombie and Fitch clothes include classic polos and premium sweaters for all. In addition, they feature vintage outerwear and A&F leggings.
There has been a lot of controversy over the brand abercrombie and fitch in the past 10 years with regards to their current advertisement strategy. Abercrombie has taken the phrase “sex sells” to a whole new level with their over the top advertisement campaigns featuring half naked young woman andmen who in some cases push the limits of conventional allowable nudity and free speech. Leggings for the trendy lady are here in their colors and something should be able to pick a perfect pair. Also in the Abercrombie and Fitch clothes assortment are rompers, A&F crops and pants. Additionally they concentrate in knit tanks and camis that provide a snug wear. A&F tees as well as A&F flagship can be obtained. Abercrombie and Fitch clothes add intimates which are in a large number. Their briefs vary from casual to sophisticated and one will sure get what they are browsing for. Women will be impressed by a fine collection of short sleeve tees and very colorful tops to put on with that neat pair of jeans. Men will likely be taken care of to their long sleeve tees which are ideal for any wear. They also stock men swim shorts and men’s leather thongs for the effortless walk outdoors or during trip.
Abercrombie and Fitch is among the oldest outfits and small companies within your entire world today. it experienced been began in 1892 by its founder David Abercrombie within your United States. Eight many years later, this company’s operator then joined with Ezra Fitch to arrive to be. It ongoing its operations all through the original half inside the twentieth century. However, within your nineteen sixties, the institution underwent monetary problems therefore necessitating a alter in strategy. Abercrombie and Fitch Co being one of the wide ranges of expensive and exotic sporting equipment stores offers discounts on various outfits and also gives away coupons on certain purchases. They provide offers on clearances such as Abercrombie Girl’s clearance, Abercrombie and Fitch men’s and women’s clearance, Abercrombie Boy’s clearance, Men’s and Women’s Apparel and Accessories and Kids Apparel and Accessories.
Their jeans are definitely superior to the remainder and people will receive worth for their cash. They have quite a number of denim shorts and skirts. The sport lover can have various athletic shorts to select from. They also focus on best butt sweat jeans that are the in thing with the younger now. Leather sandals are created in their numbers and one will likely be spoiled for choice. We went round and round, without buying anything, for she was particular about all the handbags. At the time we decided to give up, we saw some young girls coming toward us. They were energetic, young and lively. The most important thing was that what they carried in arms was the very bag my friend dreamt of. Linda could not wait to ask them where they bought the handbag. They looked at us with a strange smile, as if we were deviant. But still, they told us that those bags were bought from Abercrombie & Fitch, the most famous brand among young students in America.
Thursday, 15 December 2011
Abercrombie And Fitch Is One Of The Best Brands In The Apparel Industry
Abercrombie and Fitch is one of the best brands in the apparel industry with its ever increasing and new variety of designs and models in clothing which range from Abercrombie t-shirts and shirts, sweaters, Abercrombie hoodies, Abercrombie outerwear, Abercrombie jeans, shorts, sweatpants, swimwear, flip flops and underwear. Abercrombie wholesale of t-shirts, polos, shorts, jeans, sweaters, etc are offered as well as it is a very good option for retailers.Not every one of us are aware of famous brand names particularly when it comes to dress. Speaking about brand of clothes, are you aware with Abercrombie? It is said that it is an American company that manufactures casual clothes typically for youngsters aging from 18 to 22. You can find it through various retailers throughout America and also across the globe. They pursue to develop this brand simply knowing that people like it very much.
When you will step out of your home, wearing the products of Abercrombie Fitch, each and every person will get attracted towards you and will admire your selection. They will get to know the brand you are wearing, for the logo is enough to tell people about this brand.Each and every product of this brand will elevate your decency and sophisticated look. They will make you feel like out of this world. The products are designed in such a way that you can wear them on causal basis. If you are going to hang out with your friends or are just spending timeout with your family, even then these products will make you feel exquisite about yourself.Such plans will automatically serve you as your enjoyable trips, for you will get time to spend with your family and at the same time, you can shop best products for yourself. When you will come back from shopping, then you will get to realize that you have invested in the best place.
The clothes and various other accessories of the best quality are being offered by this brand. It designs the products for men and women of all ages. Basically, the clothes and other accessories are pretty much consumer friendly. This is the reason, why men and women have been going gaga with it. The clothes and other accessories of this brand makes you look sophisticated and decent. They will suit in any way. You will never get a loud feeling, wearing the products of A&F.
If you are really looking forward to feel royal about yourself and are desperate to become an eye candy of each and every get together, then what have you been waiting for? You need to grab some real interesting stuff from the latest collection of Abercrombie Fitch. You can easily spy on the latest collection of A&F and can pick the things of your own choice. Whenever you are in need of bringing cool change in your personality and image, the outlets of A&F are the only sources, from where you can fetch help.
When you will step out of your home, wearing the products of Abercrombie Fitch, each and every person will get attracted towards you and will admire your selection. They will get to know the brand you are wearing, for the logo is enough to tell people about this brand.Each and every product of this brand will elevate your decency and sophisticated look. They will make you feel like out of this world. The products are designed in such a way that you can wear them on causal basis. If you are going to hang out with your friends or are just spending timeout with your family, even then these products will make you feel exquisite about yourself.Such plans will automatically serve you as your enjoyable trips, for you will get time to spend with your family and at the same time, you can shop best products for yourself. When you will come back from shopping, then you will get to realize that you have invested in the best place.
The clothes and various other accessories of the best quality are being offered by this brand. It designs the products for men and women of all ages. Basically, the clothes and other accessories are pretty much consumer friendly. This is the reason, why men and women have been going gaga with it. The clothes and other accessories of this brand makes you look sophisticated and decent. They will suit in any way. You will never get a loud feeling, wearing the products of A&F.
If you are really looking forward to feel royal about yourself and are desperate to become an eye candy of each and every get together, then what have you been waiting for? You need to grab some real interesting stuff from the latest collection of Abercrombie Fitch. You can easily spy on the latest collection of A&F and can pick the things of your own choice. Whenever you are in need of bringing cool change in your personality and image, the outlets of A&F are the only sources, from where you can fetch help.
Sunday, 11 December 2011
Abercrombie And Fitch Is Your Trendy Challege
They get depressed when others don’t give positive and good complements just because their dressing is not good and not in style. Are you going through same situation? Don’t get stressed out because Abercrombie and Fitchoutlet is there to help you out in choosing your attire. Outlet is filled with numbers of stylish trousers and heaps of designs are available in t-shirts. Even, if you are a college going person and have wish for getting something which can suit to your own personality then you should visit online outlet of Abercrombie, where you will find desirable stuff to wear. You know it better that what it takes to come in perfect style so come in that position, when you can do it through this brand. Your style should be in a way that you can give pretty inspiring look to others.
Through dressing, you can increase your value as well as your respect. It happens with most of the people that they don’t have good style and don’t have appropriate fashion sense so people don’t pay special attention towards them. It’s not because you are not good person. It’t due to your rough style, which needs to be groomed and improved.
We went orbiculate and alter, without purchasing anything, for she was primary near all the handbags. At the period we definite to allot up, we saw whatsoever animal girls arrival toward us. They were driving, schoolboyish and live. The most beta entity was that what they carried in collection was the very bag my soul dreamt. Linda could not act to ask them where they bought the container.Then, we took a attempt to the Abercrombie and Fitch Store. There are a lot of handbags of different shimmery emblem and several styles. I could not turn my eyes.
They odd so sinewy an feeling on me that I could not consider myself to tally a try. After that, I looked into the mirror, perception a woman with a glittering chromatic pocketbook around her edge, smiling, overladen of healthiness and very sightly. It could not be me! I had never imagined that I could be much pretty and vital one day. I was too jiggered to say any speech, neither did my individual Linda. Cheap Sinful Clothing was not until that example did we make the tempt of a&f. Mostly people like to dress in accordance with the choice of others.The wholesale Abercrombie & Fitch sells itself as the go-to label for status and appearance-conscious American teens: a younger, sexed-up, more urban version of Ralph Lauren, aimed squarely at a hip-hop and Red Bull generation.
In the Abercrombie & Fitch world, boys look like college football stars and girls look like cheerleaders. Blonde hair, blue eyes and plenty of tanned, toned flesh are as much a part of the A&F aesthetic as sporty polo shirts, preppy shorts and logoed T-shirts.Basically, cheap Abercrombie UK is your trendy, upscale teen store but its successful branding sets it apart from others. You will definitely find the clothes to be of good quality, with exceptional materials and workmanship. The styles appeal greatly to the mainstream consumers, my personal favourite is the Muscle-fit and Classic-fit for men’s polo T-shirts.
Through dressing, you can increase your value as well as your respect. It happens with most of the people that they don’t have good style and don’t have appropriate fashion sense so people don’t pay special attention towards them. It’s not because you are not good person. It’t due to your rough style, which needs to be groomed and improved.
We went orbiculate and alter, without purchasing anything, for she was primary near all the handbags. At the period we definite to allot up, we saw whatsoever animal girls arrival toward us. They were driving, schoolboyish and live. The most beta entity was that what they carried in collection was the very bag my soul dreamt. Linda could not act to ask them where they bought the container.Then, we took a attempt to the Abercrombie and Fitch Store. There are a lot of handbags of different shimmery emblem and several styles. I could not turn my eyes.
They odd so sinewy an feeling on me that I could not consider myself to tally a try. After that, I looked into the mirror, perception a woman with a glittering chromatic pocketbook around her edge, smiling, overladen of healthiness and very sightly. It could not be me! I had never imagined that I could be much pretty and vital one day. I was too jiggered to say any speech, neither did my individual Linda. Cheap Sinful Clothing was not until that example did we make the tempt of a&f. Mostly people like to dress in accordance with the choice of others.The wholesale Abercrombie & Fitch sells itself as the go-to label for status and appearance-conscious American teens: a younger, sexed-up, more urban version of Ralph Lauren, aimed squarely at a hip-hop and Red Bull generation.
In the Abercrombie & Fitch world, boys look like college football stars and girls look like cheerleaders. Blonde hair, blue eyes and plenty of tanned, toned flesh are as much a part of the A&F aesthetic as sporty polo shirts, preppy shorts and logoed T-shirts.Basically, cheap Abercrombie UK is your trendy, upscale teen store but its successful branding sets it apart from others. You will definitely find the clothes to be of good quality, with exceptional materials and workmanship. The styles appeal greatly to the mainstream consumers, my personal favourite is the Muscle-fit and Classic-fit for men’s polo T-shirts.
Thursday, 8 December 2011
Abercrombie And Fitch Committed To Provide The Highest Quality Garments
There is a great issue which arises every time you go shopping for a young boy that is the issue of buying clothes. The clothes of young boys who are at their growing age are very difficult to buy. It is because of the rapid change in the height and weight of these boys or the careless usage of clothes. The clothes do not last long and the parents feel that their money has totally wasted. They avoid buying many clothes for their young boys, but this is not the solution. When it comes to clothes that can last long and look good too, one should turn to the Abercrombie bomber jacket collection of the Abercrombie and Fitch fashion retailers. A bomber jacket never loses its style and excellence and if it is an Abercrombie bomber jacket then it will last longer than you think. It is durable and no matter how much carelessly your son uses this jacket, the fine quality of this jacket will be very difficult to fade away. These jackets come in leather and often fur lined. These types of jackets are very common in young boys and look quite presentable.
The first matter is the quality of the material used in manufacturing the coat should be fine and genuine. Secondly, the coat should provide warmth to the one wearing it as it is the most basic requirement of any coat. It should be comfortable at wearing and carrying. The coat should be durable and must have long life because no one wants to keep buying coats every other day. All these qualities can easily be found in the Abercrombie coat. The collection of coats by Abercrombie and Fitch possess all these qualities with the blend of style and decency, to enhance your personality and make you look sober and decent.All these qualities can easily be found in the Abercrombie coat. The collection of coats by Abercrombie and Fitch possess all these qualities with the blend of style and decency, to enhance your personality and make you look sober and decent. Abercrombie & Fitch said in the Securities & Exchange Commission filing that it spent more than a year and a half reviewing its corporate governance profile and working on the reincorporation proposal.
Abercrombie & Fitch said in the Securities & Exchange Commission filing that it spent more than a year and a half reviewing its corporate governance profile and working on the reincorporation proposal.”We put a lot of time, thought and energy into developing the balanced corporate governance structure addressed by the reincorporation proposal, and we spent a considerable amount of time engaging with key stockholders on the issues underlying the proposal. We believe that the resulting proposal improves the company’s governance profile and benefits all stockholders,” the company stated.Abercrombie & Fitch and additionally mentioned proxy advisory companie Wine glass, Lewis & Co.’s support pertaining to the reincorporation business proposal.We believe that the resulting proposal improves the company’s governance pofile and benefits all stockholders,” the company stated.Abercrombie & Fitch and additionally mentioned proxy advisory companie Wine glass, Lewis & Co.’s support pertaining to the reincorporation business proposal.
Abercrombie and Fitch has always been committed to provide its customers with the highest quality garments. The colors used in dyeing are fast and they do not fade even wash after wash. And the fabric used in manufacturing is highly durable. Fashion conscious people are aware of the value of dressing up with style, even on daily basis. They spend a lot if keeping themselves stylish and trendy. Abercrombie clothing has provided an easiest and convenient way of bringing style in the lives, which is absolutely a good sign about the lifestyle of people. ashion freak men and women can go crazy while shopping the clothes of Abercrombie and Fitch. They can empty their pockets in order to pick all the stuff, for they have fallen in love with. These garments will surely add value to you current clothes collection.”We put a lot of time, thought and energy into developing the balanced corporate governance structure addressed by the reincorporation proposal, and we spent a considerable amount of time engaging with key stockholders on the issues underlying the proposal.
The first matter is the quality of the material used in manufacturing the coat should be fine and genuine. Secondly, the coat should provide warmth to the one wearing it as it is the most basic requirement of any coat. It should be comfortable at wearing and carrying. The coat should be durable and must have long life because no one wants to keep buying coats every other day. All these qualities can easily be found in the Abercrombie coat. The collection of coats by Abercrombie and Fitch possess all these qualities with the blend of style and decency, to enhance your personality and make you look sober and decent.All these qualities can easily be found in the Abercrombie coat. The collection of coats by Abercrombie and Fitch possess all these qualities with the blend of style and decency, to enhance your personality and make you look sober and decent. Abercrombie & Fitch said in the Securities & Exchange Commission filing that it spent more than a year and a half reviewing its corporate governance profile and working on the reincorporation proposal.
Abercrombie & Fitch said in the Securities & Exchange Commission filing that it spent more than a year and a half reviewing its corporate governance profile and working on the reincorporation proposal.”We put a lot of time, thought and energy into developing the balanced corporate governance structure addressed by the reincorporation proposal, and we spent a considerable amount of time engaging with key stockholders on the issues underlying the proposal. We believe that the resulting proposal improves the company’s governance profile and benefits all stockholders,” the company stated.Abercrombie & Fitch and additionally mentioned proxy advisory companie Wine glass, Lewis & Co.’s support pertaining to the reincorporation business proposal.We believe that the resulting proposal improves the company’s governance pofile and benefits all stockholders,” the company stated.Abercrombie & Fitch and additionally mentioned proxy advisory companie Wine glass, Lewis & Co.’s support pertaining to the reincorporation business proposal.
Abercrombie and Fitch has always been committed to provide its customers with the highest quality garments. The colors used in dyeing are fast and they do not fade even wash after wash. And the fabric used in manufacturing is highly durable. Fashion conscious people are aware of the value of dressing up with style, even on daily basis. They spend a lot if keeping themselves stylish and trendy. Abercrombie clothing has provided an easiest and convenient way of bringing style in the lives, which is absolutely a good sign about the lifestyle of people. ashion freak men and women can go crazy while shopping the clothes of Abercrombie and Fitch. They can empty their pockets in order to pick all the stuff, for they have fallen in love with. These garments will surely add value to you current clothes collection.”We put a lot of time, thought and energy into developing the balanced corporate governance structure addressed by the reincorporation proposal, and we spent a considerable amount of time engaging with key stockholders on the issues underlying the proposal.
Monday, 5 December 2011
Fashion Designer Of Abercrombie And Fitch
You might have wondered about the whereabouts of changing fashion. Isn’t it? You cannot determine the exact place, but it is very sure that people usually follow what their favourite personalities like players, actors, politicians or friends follow.
With the introduction of lot of varieties in clothes as well as accessories, people are just confused as to which one to be chosen for. Usually the summer wardrobe is pretty easy to manage according to the majority of population. When it comes to winter clothing, people are just spellbound as to what fashion is and how they can look different. It is very true as to select the best clothing for winter and to stay within the latest trend is a difficult job. But, when you know the perfect place to be to select the clothing, you are left with lot of answers instead of questions.
Who invented Abercrombie and Fitch? In 1892, David Abercrombie founded Abercrombie Co. which was joined by Ezra Fitch in 1900 to officially become Abercrombie & Fitch Co. as we see today. Thus, the name is not part of the many genius marketing schemes run by Michael S Jeffries when his company The Limited acquired A&F. He repositioned the company as an inspirational youth apparel retailer that appeals to the dynamic youngsters all over the world. Though the advertising and other programs incur controversy at times, the CEO’s brilliance has pulled off the “Casual Luxury” lifestyle brand and carried the name Abercrombie and Fitch all the way to the international stage.
The company is well-known for the series of sensual photographs with a beach, architectural, or mountainous setting in grayscale. That tells why Abercrombie and Fitch has an official logo of a gray moose (above logo is shown as there is no high resolution gray moose logo found in the internet). The logo has been heavily printed on A&F products including cap, fleece, logo t-shirts, underwear and others to further promote it.
Abercrombie and Fitch uses its trademark slogan Casual Luxury to deliver a sticky message to its audiences. The slogan appeal to the fans and potential customers as it tells that the company provides the finest cashmere, pima cottons and highest quality leather to produce the casual and body conscious clothing. Also, customers just need to spend a little to be able to purchase the most exclusive denim produced by the best machinery. All in all, the slogan has brought a great success to the brand in the sense that a large portion of fashion lovers in the market love but could not afford luxury brands. They resort to this casual luxury which sells high quality products, markets through professional advertising that features sexy Abercrombie and Fitch models, and above all, tagged with affordable price.
With the introduction of lot of varieties in clothes as well as accessories, people are just confused as to which one to be chosen for. Usually the summer wardrobe is pretty easy to manage according to the majority of population. When it comes to winter clothing, people are just spellbound as to what fashion is and how they can look different. It is very true as to select the best clothing for winter and to stay within the latest trend is a difficult job. But, when you know the perfect place to be to select the clothing, you are left with lot of answers instead of questions.
Who invented Abercrombie and Fitch? In 1892, David Abercrombie founded Abercrombie Co. which was joined by Ezra Fitch in 1900 to officially become Abercrombie & Fitch Co. as we see today. Thus, the name is not part of the many genius marketing schemes run by Michael S Jeffries when his company The Limited acquired A&F. He repositioned the company as an inspirational youth apparel retailer that appeals to the dynamic youngsters all over the world. Though the advertising and other programs incur controversy at times, the CEO’s brilliance has pulled off the “Casual Luxury” lifestyle brand and carried the name Abercrombie and Fitch all the way to the international stage.
The company is well-known for the series of sensual photographs with a beach, architectural, or mountainous setting in grayscale. That tells why Abercrombie and Fitch has an official logo of a gray moose (above logo is shown as there is no high resolution gray moose logo found in the internet). The logo has been heavily printed on A&F products including cap, fleece, logo t-shirts, underwear and others to further promote it.
Abercrombie and Fitch uses its trademark slogan Casual Luxury to deliver a sticky message to its audiences. The slogan appeal to the fans and potential customers as it tells that the company provides the finest cashmere, pima cottons and highest quality leather to produce the casual and body conscious clothing. Also, customers just need to spend a little to be able to purchase the most exclusive denim produced by the best machinery. All in all, the slogan has brought a great success to the brand in the sense that a large portion of fashion lovers in the market love but could not afford luxury brands. They resort to this casual luxury which sells high quality products, markets through professional advertising that features sexy Abercrombie and Fitch models, and above all, tagged with affordable price.
Thursday, 1 December 2011
Abercrombie Company History
During the first half of the 20th century Abercrombie & Fitch Co. was the definitive store for America's sporting elite, outfitting big-game hunters, fishermen, and other adventurers. After the chain went bankrupt in 1977, Oshman's Sporting Goods revived the Abercrombie & Fitch name but shifted its focus to more contemporary sporting goods and a wider array of apparel for men and women. The Limited, Inc., after acquiring the company in 1988, eliminated sporting goods entirely.
Abercrombie & Fitch Co. was founded in 1892 in New York City by David T. Abercrombie and Ezra H. Fitch. Abercrombie, a former prospector, miner, trapper, and railroad surveyor or engineer, owned a small shop and factory producing camping equipment in lower Manhattan. Fitch, one of his customers, was a successful lawyer in Kingston, New York, but the outdoors was his chief interest.
The partners were ill matched. Fitch was the visionary of the two, anticipating a clientele far broader than merely those who camped out in the course of earning a living. Furthermore, both men were hot-tempered. Following the latest of many long and violent arguments, Abercrombie resigned in 1907 to return to manufacturing camping equipment. Fitch continued with other partners. In 1909 he mailed out 50,000 copies of a 456-page catalogue. Since they cost a dollar each to produce, they almost bankrupted the company, but the subsequent flood of orders justified the expense. In 1917 Abercrombie & Fitch moved into a 12-story building on Madison Avenue at East 45th Street, a location the advertising department described as "Where the Blazed Trail Crosses the Boulevard." It included a luxuriously furnished log cabin that Fitch made his town house, with an adjoining casting pool.
Fitch retired in 1928, selling his interest in the company to his brother-in-law, James S. Cobb, who became president, and an employee, Otis L. Guernsey, who became vice-president. In his first year at the helm, Cobb acquired a similar New York business, Von Lengerke & Detmold, respected for its European-made sporting guns and fishing tackle, and Von Lengerke & Antoine, the Chicago branch, which became a subsidiary of Abercrombie & Fitch but continued until 1959 under its own name. In 1930 Cobb bought Griffin & Howe, a gunsmith shop. The merchandise that Von Lengerke & Detmold and Griffin & Howe had in stock was added to the Madison Avenue store.
By this time Abercrombie & Fitch was selling outdoor and sporting equipment not only for hunting, fishing, camping, and exploration, but also for skating, polo, golf, and tennis. It also carried a variety of outdoor clothing, boots, and shoes for both men and women and cameras, pocket cutlery, and indoor games. In the 1920s Abercrombie & Fitch became the epicenter of the burgeoning mah-jongg craze and the place in New York to thumb one's nose at Prohibition by purchasing a hip flask. Also during the 1920s, Abercrombie & Fitch opened a summer-only store in Hyannis, Massachusetts, for the yachting set. Net sales and income, rising steadily in this decade, reached a record $6.3 million and $548,000, respectively, in 1929.
When Frame-Kasaks became chairman and chief executive officer of Ann Taylor in February 1992, she was succeeded as president of Abercrombie & Fitch by Michael Jeffries, a clothing merchandising executive. At this time the chain had 36 stores credited with annual sales of about $50 million. Sales grew to $85 million in 1992, $111 million in 1993, and $165 million in 1994. There were 67 Abercrombie & Fitch stores at the end of January 1995, compared to 49 a year earlier. A target of 102 stores, mostly in malls, was set for the end of 1995. The Abercrombie & Fitch division established new records for merchandise margin rate and profitability during 1994.
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