Fashion Designer Of Abercrombie And Fitch

You might have wondered about the whereabouts of changing fashion. Isn’t it? You cannot determine the exact place, but it is very sure that people usually follow what their favourite personalities like players, actors, politicians or friends follow.

With the introduction of lot of varieties in clothes as well as accessories, people are just confused as to which one to be chosen for. Usually the summer wardrobe is pretty easy to manage according to the majority of population. When it comes to winter clothing, people are just spellbound as to what fashion is and how they can look different. It is very true as to select the best clothing for winter and to stay within the latest trend is a difficult job. But, when you know the perfect place to be to select the clothing, you are left with lot of answers instead of questions.

Who invented Abercrombie and Fitch? In 1892, David Abercrombie founded Abercrombie Co. which was joined by Ezra Fitch in 1900 to officially become Abercrombie & Fitch Co. as we see today. Thus, the name is not part of the many genius marketing schemes run by Michael S Jeffries when his company The Limited acquired A&F. He repositioned the company as an inspirational youth apparel retailer that appeals to the dynamic youngsters all over the world. Though the advertising and other programs incur controversy at times, the CEO’s brilliance has pulled off the “Casual Luxury” lifestyle brand and carried the name Abercrombie and Fitch all the way to the international stage.

The company is well-known for the series of sensual photographs with a beach, architectural, or mountainous setting in grayscale. That tells why Abercrombie and Fitch has an official logo of a gray moose (above logo is shown as there is no high resolution gray moose logo found in the internet). The logo has been heavily printed on A&F products including cap, fleece, logo t-shirts, underwear and others to further promote it.

Abercrombie and Fitch uses its trademark slogan Casual Luxury to deliver a sticky message to its audiences. The slogan appeal to the fans and potential customers as it tells that the company provides the finest cashmere, pima cottons and highest quality leather to produce the casual and body conscious clothing. Also, customers just need to spend a little to be able to purchase the most exclusive denim produced by the best machinery. All in all, the slogan has brought a great success to the brand in the sense that a large portion of fashion lovers in the market love but could not afford luxury brands. They resort to this casual luxury which sells high quality products, markets through professional advertising that features sexy Abercrombie and Fitch models, and above all, tagged with affordable price.